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Social isn't suffering from creative wear out - it's suffering from audience saturation
Analytic Partners' Jo-Ann Foo on why the algorithm, not your ad, is often to blame - and why recasting beats reshooting.
by Jo-Ann Foo – Sep 28, 2026
Global study finds audio boosts campaign profit by 75%, trust by 81%
Four peak audio bodies united at Cannes Lions to present the most comprehensive global case for audio in the media mix yet.
by Natasha Lee – Jun 25, 2026
AFFINITY leads a bold charge against the waste baked into modern media buying
The industry’s ‘shrug and spend’ era ends here.
by Natasha Lee – Nov 17, 2025
Media Roundup: ABC's election coverage slammed, Nine's legal woes intensify, Atlassian's $15b wipeout, Rise in online 'ghost stores' and Tabakoff's cancer battle
See the top industry stories trending today.
by Natasha Lee – May 5, 2025
Australian radio ads lack strong brand recognition, new research shows
'We've tested a lot of audio campaigns in Australia, and 50% of them are actually one star. There's a huge opportunity here."
by Frances Sheen – Feb 12, 2025
The leading media trade publication in Australia.
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