Tag
Synthetic Personas
Showing 1 - 1 of 1 results
Opinion
Lots of companies are building Digital Twins. Almost none are marking them.
Parallel’s Rob Hall says synthetic audiences are flooding media plans, yet few vendors publish proof they mirror people.
by Rob Hall – 1 hour ago
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.