Programmatic DOOH
Showing 1 - 3 of 3 results
The summer shift: how seasonal behaviour is reshaping the media opportunity
Vistar Media's Ben Baker on why brands must break routine when Australians do, and then let the weather set the message.
by Ben Baker – Sep 29, 2026
Why OOH is built for 2026
DOOH has become central to how brands connect their channel strategies.
by Tim Murphy – Dec 9, 2025
Still betting on social? Here’s why programmatic Out-of-Home is worth a rethink
Ben Baker, Managing Director For APAC, Vistar Media, makes a case for programmatic Digital Out of Home ad buys in the face of uncertainty surrounding social media in the shadow of the under-16 social media ban.
by Ben Baker – Aug 21, 2025
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