Tag
Patrick Lynam
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News
It's game on as EB Games and Xbox partner on licensed consumer products across ANZ
EB Games has launched a licensing partnership with Xbox Gaming Consumer Products to roll out new merchandise across major franchises including Halo, Fallout, and World of Warcraft.
by Mediaweek – Aug 18, 2025
Brands
SPC expands supermarket presence with Minecraft collaboration
Patrick Lynam: 'This 18-month partnership with SPC will see Minecraft land on supermarket shelves across beans, fruit, and spaghetti categories.'
by Emma Shepherd – Mar 4, 2025
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