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The battle of the 'just': Powerade and Novig go head to head in Times Square
Marketing

The battle of the 'just': Powerade and Novig go head to head in Times Square

Powerade's new campaign “never just sports” is a clear swipe at Novig's viral ads that feature a practically nude Sydney Sweeney.

by Alisha Buaya – Oct 13, 2026

Ogilvy appointed agency of record for Lite n' Easy
Agency News

Ogilvy appointed agency of record for Lite n' Easy

The agency will take on strategy, creative, CX, social and influencer as the brand turns 40.

by Mediaweek – Jul 7, 2026

Ogilvy index reveals brands’ silent customer exit
Agencies

Ogilvy index reveals brands’ silent customer exit

New YouGov research finds 92 per cent of Australians silently disengage when they lose belief in a brand.

by Mediaweek – Jul 3, 2026

Ogilvy wins Movember PR account in competitive pitch
Agency News

Ogilvy wins Movember PR account in competitive pitch

The global men's health charity has handed Ogilvy its Australian PR brief following a competitive pitch, effective immediately.

by Mediaweek – Jun 23, 2026

WPP revenue falls as Elevate28 push continues
Agencies

WPP revenue falls as Elevate28 push continues

WPP reported A$5.7 billion in Q1 revenue, down 4.0 per cent like-for-like, while maintaining its 2026 guidance.

by Mediaweek – Apr 29, 2026

Omnicom lands IBM global media account
Agencies

Omnicom lands IBM global media account

It comes as the company continues to reassess its broader agency structure.

by Mediaweek – Apr 10, 2026

WPP tops WARC Creative 100 for fourth straight year
Agency News

WPP tops WARC Creative 100 for fourth straight year

Ogilvy again led network rankings, taking the top global network position for a sixth straight year.

by Vihan Mathur – Mar 11, 2026

Ogilvy's new product to connect pharmacy brands with Aussie users
Agency News

Ogilvy's new product to connect pharmacy brands with Aussie users

The new offering is designed to help over-the-counter brands connect more deeply with Australian culture.

by Vihan Mathur – Mar 5, 2026

KFC Australia appoints Special Group after competitive creative review
Agency News

KFC Australia appoints Special Group after competitive creative review

The review focused on a specific component of the brand’s creative remit.

by Mediaweek – Feb 25, 2026

Football Australia reprises ‘Til It’s Done’ in new CommBank Matildas campaign via Ogilvy
Brand Campaigns

Football Australia reprises ‘Til It’s Done’ in new CommBank Matildas campaign via Ogilvy

The hero film contrasts the familiar tune of Waltzing Matilda with intense sequences of on-field action and training

by Vihan Mathur – Feb 17, 2026

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