News Corp
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The hallmarks of a good leader with Will Koukouras
“You watch your team start to mirror that and start to feel a bit more confident."
by Tess Connery – May 6, 2024
Growth Distillery, Ogilvy, and Kantar partner for influence research
Ogilvy's Toby Harrison: "A large portion of what the marketing industry believes is effective is categorically wrong."
by Tess Connery – May 6, 2024
Right audience, right time, right place: How Finish stayed a category-leader in cost-of-living crisis
"We had an 11% increase in purchase intent – and that's one of the most ridiculous numbers I've seen in five years."
by Tess Connery – May 3, 2024
News Corp champions Aussie teachers in education advocacy initiative
Schools Hub, a data-rich interactive tool featuring the NAPLAN performance of schools over the past five years, will also be released this week.
by Tess Connery – Apr 29, 2024
v2food's Jade Lish on the benefits of thinking outside the box when hiring
"I'm all for giving people a shot if they just want to do the job.”
by Tess Connery – Apr 29, 2024
Tyler Greer: Navigating the 'messy middle' to unravel the consumer journey
In the 'messy middle' of the consumer journey, it's up to consumers what they watch or listen to, what they read about. Vexingly, the pace at which they do this is also completely up to them.
by Mediaweek Admin – Apr 24, 2024
Growth doesn't have to equal 'glitter': Sian Whitnall's leadership evolution
"I truly believe that you need to have lived experience to become the full package.”
by Tess Connery – Apr 22, 2024
News Corp and NRMA launch campaign to fix QLD’s Bruce Highway
NRMA's Michelle Klein: “Our claims data shows there has been a 48% increase in the number of incidents on the Bruce Highway between 2019 and 2023."
by Tess Connery – Apr 17, 2024
How Glenfiddich lifted luxury perception by 12% with Newsamp and iProspect
"Shaping that conversation for the brand and shaping how people perceive it is really important."
by Tess Connery – Apr 17, 2024
The Growth Distillery lifts lid on how Australians use food to 'better' their lives
The findings present an opportunity for brands to step up to the plate, News Corp said.
by Tess Connery – Apr 16, 2024
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