MFA
Showing 11 - 20 of 103 results
'Marketing mediocrity is misery': Uber’s Lucinda Barlow on using AI without losing your genius
'We need guiding principles that are going to allow us to move forward and to take advantage of these extraordinary tools.'
by Frances Sheen – Sep 19, 2025
MFA Hall of Fame member John Grono to retire after 50 years
Sophie Madden: 'It’s no exaggeration to say that John has perhaps contributed more than anyone else to ensuring the strength and evolution of our industry’s research product.'
by Alisha Buaya – Aug 7, 2025
MFA EX names six leaders presenting Inspiration X sessions
Sophie Madden: 'The final topics are sharp, relevant and thought-provoking – with just the right mix of humour and edge.'
by Alisha Buaya – Jul 9, 2025
2025 MFA Awards finalists announced
Sophie Madden: 'These campaigns are not just smart and strategic – they’re creating real, positive change and truly reflect our industry purpose of We Are The Changers.'
by Alisha Buaya – Jun 17, 2025
Entries open for 2025 NGEN Award
Melanie Aslanidis: 'It’s about building strategic capability, sharpening presentation skills and accelerating career growth – all while contributing to a meaningful change for a worthy cause.'
by Alisha Buaya – Jun 11, 2025
New MFA and Roy Morgan initiative brings inclusive insights to media planning
Luisa Dalli: 'This is a game-changer for media planning - and a win for brands, agencies, and audiences alike.'
by Frances Sheen – Apr 30, 2025
MFA names signature judges for the 2025 Awards
Taking to the panel are Kate Bailey, Joe Lunn, Suzana Ristevski, Nicole Smart, and Sarah Sorrenson.
by Alisha Buaya – Mar 31, 2025
Media agencies continue to be resilient and adaptable: MFA Industry Census
Sophie Madden said: 'Media agencies demonstrated strength in tough trading conditions, while evolving in response to client needs.'
by Alisha Buaya – Mar 11, 2025
MFA puts call out for session proposals for MFA EX
Philippa Moig: 'Think beyond your team, beyond your agency.'
by Alisha Buaya – Feb 25, 2025
Anneliese Douglass, Mark Coad, and Cathy O'Connor on what the MFA Psychosocial Safety Code of Conduct means for the industry
Mark Coad: 'That's how important it is... It's bigger than individual agency initiative.'
by Alisha Buaya – Feb 20, 2025
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