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'Surprised it’s taken this long': Ferrier and Wright on Fein, Geer, and Colter defection
"I’m sure they’ll do well. I think at some stage soon, the entire industry will be working for Greeny."
by Alisha Buaya – May 17, 2024
Updated: Melissa Fein, Sam Geer, and Chris Colter leave Initiative for Accenture Song
Coad: "Mel, Sam, and Colts are still very much part of Initiative's team and will be working at their usual high-octane and professional pace over the next few weeks/months."
by Talon Editor – May 16, 2024
Billy Baxter: I was told "If you're not an agency CEO by 45, plan a second career." Why is it still true?
"In the past five years, I’ve seen senior creatives, who’ve been spat out by big agencies, most likely for cost reasons, form their own agencies."
by Mediaweek Admin – Feb 23, 2024
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