Yahoo DSP’s Maddie Basso breaks down five performance-driven strategies to help marketers.
The pitch? faster workflows, sharper measurement and partnerships.
Lucinda Gemmell, Karen Halligan and Elizabeth McIntyre shared their thoughts on women in the media landscape.
Mediaweek caught up with Mediahub's Gerry Bowness, Ashleigh Carter from Atomic 212° Sydney and Avenue C's Mark Zala.
John McNerney: "Yahoo DSP is committed to simplifying it while continually innovating for the future."
Basso joins Yahoo after seven years at Captify.
