Sasha Mackie, Pippa Berlocher and Lindsey Evans speak to Mediaweek about the teamwork behind bringing the platform to Australian consumers.
Sasha Mackie: 'From day one, they nailed it with a pitch concept that’s punchy, innovative and unapologetically Max.'
Plus: Alice Tschuchnigg, Sammy J, Natalie Lockwood, Alex Dickinson, Patrick Forth and Matt Coote.
Incumbent VML held the account for 13 years.
Lindsey Evans: "It is a brand that is at the heart of so many communities."
ANZ is hunting for an "alliance of trusted agency partners" after three years with Special Group, Mediaweek can reveal.
"We want to work together and equip brands with the confidence to include people with disabilities in their future comms."
This appointment follows Special securing PepsiCo’s creative and advertising accounts in 2022.
