• They took home the first ever LEGO trophy along with $100,000 in prize money
• Lego Masters premiered with a massive national average audience of 2.134 million
“The Lego Masters bus shelters are unmissable to commuters"
• Talkin’ ’Bout Your Generation’s return key to Nine’s Q2 success
“Forget what you know about Lego,”
• Lego Masters is described as a “blockbuster” series (get it?)
• The list includes Honda, Kmart and a2 Milk.
Eight pairs will undertake different Lego challenges to win the ultimate prize of $100,000.
