Kate o'loughlin
Showing 1 - 6 of 6 results
Media Movers: Stevie Jacobs' new gig, Alison Hurbert-Burns, Chris Taylor, Mark Coad, Virginia Hyland, and Kim Portrate exits ThinkTV
Plus: Pedro Cuccovillo Vitola, Joshua Fox, Summer Treseder, Kate O’Loughlin, and Georgina Somerset.
by Alisha Buaya – Feb 15, 2025
Summer Treseder and Kate O'Loughlin join Wavemaker
James Boardman: 'They are part of a new generation of dynamic and award-winning strategists.'
by Alisha Buaya – Feb 10, 2025
Kate O'Loughlin: 'Brat' is the ultimate lesson in distinctive media devices
"The album release was the perfect example of the power of a distinctive media device in delivering disproportionate word of mouth for any brand."
by Alisha Buaya, Grace Gollasch and Jasper Baumann – Jul 15, 2024
Kate O’Loughlin: Food has become a status symbol for quiet luxury brands
"Food in art and fashion is demonstrating a theme of abundance – something hard to find in a cost of living crisis."
by Alisha Buaya, Grace Gollasch and Jasper Baumann – Jun 11, 2024
Kate O'Loughlin: What the Met teaches us about celebrity mega-brands and consumer expectations
From the cost-of-living crisis or the rise of the influencer economy, it’s clear that what audiences want from the Met and brands alike are changing.
by Alisha Buaya, Grace Gollasch and Jasper Baumann – May 14, 2024
Kate O'Loughlin: Jojo Siwa's rebrand proves marketers should commit to the bit
Siwa's rebrand has been littered by PR blunders. Initiative's Kate O'Loughlin explains what marketers can learn from it.
by Alisha Buaya, Grace Gollasch and Jasper Baumann – Apr 18, 2024
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