All posts tagged "Joanna Robinson"

AI
ACAM launches ART to turn AI adoption into accountable performance
The system offers CMOs and senior marketing leaders a structured framework for implementing AI.
Mediaweek Presents Uncomfortable Growth with Rowena Millward
Uncomfortable Growth® Uncut. Season 3, Episode 5: Joanna Robinson, CMO of The Iconic
'Am I too busy being busy to do the work on myself?'
Agencies
THE ICONIC customers star in live streamed banner ads via Dentsu Creative and Love Media
Joanna Robinson: 'What started off as a simple activation brief to support the brand campaign, evolved into a market-first live stream into...
News
‘We need to continue to push for systemic change’: Media leaders on shifting the balance in the industry on International Women’s Day
Lucinda Gemmell, Karen Halligan and Elizabeth McIntyre shared their thoughts on women in the media landscape.
Agencies
The Iconic reveals new iteration of ‘Got You Looking’ masterbrand via Dentsu Creative and Love Media
Joanna Robinson: 'The campaign and strategy is clearly resonating, so this year, we’re taking it even further— delivering more captivating visuals designed...
Marketing
‘Customers want to be rewarded, surprised and delighted’: Joanna Robinson on the launch of The Iconic’s loyalty program
"Our point of difference is we're going to use our customers to design the ultimate loyalty program."
Agencies
ADMA Global Forum 2024 recap: ‘Elevate for the Future’
Local and international speakers shared valuable insights, interesting case studies, thought-provoking ideas and outlooks for the industry.

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