Emotive
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Ten years on: How Simon Joyce's Emotive stunned the industry with the 'most honest telco ad ever' with Ricky Gervais
‘Looking back, we had no right to get Ricky, but we had belief, tonnes of tenacity and the planets did align.’
by Alisha Buaya – Mar 24, 2025
The future looks Rosé in Daniel Ricciardo's new campaign via Emotive
Daniel Ricciardo: 'It’s been nice to take my foot off the gas lately and now, with the launch of Enchanté Rosé alongside my friends at St Hugo, it really does feel like the future is looking rosé.'
by Alisha Buaya – Mar 6, 2025
Emotive appoints executive strategy partner
Simon Joyce: 'I can’t wait to see the impact Seb will have on our creative culture as we continue building Emotive into the best place to work, to do the best work of your life.'
by Alisha Buaya – Feb 25, 2025
HOKA launches Bondi 9 with immersive beachside activation via Emotive
Matt Adams: 'We will celebrate with the Sydney community through a number of run clubs, masterclasses and guest interviews.'
by Alisha Buaya – Jan 23, 2025
Feeling hot hot hot! A look at the summer campaigns that capture the swelter season in 2024
From surfing to budgie smugglers, the cricket and mango season, Mediaweek looks at the summer campaigns of 2024.
by Alisha Buaya – Dec 20, 2024
Altos Tequila teams up with Courtney Act for Lazy Xmas Guide via Emotive
Kristy Rutherford: 'The holiday season on our doorstep our job is to make it as easy as possible for people to sip the most tasty Altos Margs without all the hassle.'
by Alisha Buaya – Dec 13, 2024
Emotive celebrates Deep Rising campaign launch as media industry rallies to support initiative
The media industry rallied to support the cause, with over $2M already committed by partners such as Nine, ARN, JCDecaux, and Mamamia.
by Alisha Buaya – Dec 11, 2024
Emotive launches 'The World’s Largest Ocean Dispute' with Deep Rising documentary team
Michael Hogg: 'Emotive’s purpose is to create ideas that change the way people feel.'
by Mediaweek Admin – Nov 20, 2024
Emotive hires Alice Tschuchnigg as business & culture director
Tschuchnigg was the former executive head thinker at Thinkerbell.
by Talon Editor – Nov 11, 2024
Emotive and Unilever launch Weis 'The Saviour of Summer' campaign
Scott Mingl: "Weis is an iconic Australian brand, and it deserves a character that’s just as bold and memorable."
by Mediaweek Admin – Nov 4, 2024
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