News Corp's Jessica Gilby says that the industry has had tunnel vision on how it defines success using certain media metrics.
D_Coded is News Corp’s annual digital marketing event for clients, partners, marketers, media executives, and digital specialists.
Mediaweek spoke to agency leaders to get their thoughts and what the offerings mean for their businesses and clients
"It's got a whiff of inevitability to it"
Pippa Leary: "What brings it together for us is this headless commerce capability"
"We're analysing billions of behavioural signals and using enhanced data science capabilities"
Updates from the company’s fifth digital marketing event for advertising, marketing, and media executives
Plus: A new data partnership with Westpac DataX
"We are seeing video on our digital network outperform BVOD"
“We’re investing in the future of storytelling that inspires action."
The proposition aims to combine data, content, technology, measurement and attribution
