It'll offer marketers streamlined access to 14.7M listeners across major radio networks.
Blyton was a champion of regional radio.
Co-founder Aaron Matthews says the project was about “showing rather than telling” the potential of digital audio.
Lizzie Young: 'Time is against us, and we do need to start moving'.
See the top industry stories trending today.
Lizzie Young: 'The message is loud and clear: audio delivers scale, impact and connection.'
KIIS FM stars to keynote audio-focused event for indie media agencies in Sydney.
Lizzie Young: 'This momentum highlights a shift in market dynamics towards premium locally produced content.'
'We've tested a lot of audio campaigns in Australia, and 50% of them are actually one star. There's a huge opportunity here."
Paul Sinkinson: 'The data shows that running creative for longer durations yields significantly higher returns.'
Lizzie Young: 'Podcasting's growth and scale are undeniable.'
'Radio is accessible for most brands—it doesn’t require a huge investment, but it can really drive synergy across other channels.'
CRA chief executive Lizzie Young tells Mediaweek the change allows for capture of audience data during the crucial holiday season.
