Marcus Betschel: “The next big challenge is often the one that is already here.”
"If you were to rebuild the internet from the ground up, you would not rebuild it with cookies"
• Brands can now adjust business assumptions to reflect economic conditions
• Google is delaying the phase-out of third-party cookies until the second half of 2024
• "We're ready, we knew that the Google Armageddon was coming," Brain said