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"Skipping those calculations can come back to bite you" - The marketing equation that cost us $300,000
Opinion

"Skipping those calculations can come back to bite you" - The marketing equation that cost us $300,000

Evgenii Kuznetsov's team miscalculated a budget and struggled with client communication - it cost the company $300k.

by Evgenii KuznetsovOct 7, 2025

mediaweek
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