Gai Le Roi from IAB quizzed Toni Westlake, Head of Brand and Marketing at Big Red Group, Trent Light, Head of Strategy...
Adam Furness: "Consumers are less interested in what brands have to say about themselves and more interested in what their trusted networks...
The appointment will support the digital transformation of RedBalloon and Adrenaline
• Connell will be based at Big Red Group headquarters in Sydney
