Tag
ATTN.CTRL
Showing 1 - 2 of 2 results
Opinion
The AI copyright debate misses the bigger question - does the work actually perform?
Melbourne Social Co founder Shelley Friesen on why AI replicas still underperform original, human-made social campaigns.
by Shelley Friesen – Jul 19, 2026
Agency News
Melbourne Social Co launches ATTN.CTRL as global attention agency
Melbourne Social Co's new global agency ATTN.CTRL launches with an "attention architecture" framework and offices in four cities.
by Mediaweek – Jun 29, 2026
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