Mediaweek

All posts tagged "MCN"

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Business
Omnicom & Foxtel Media to launch six-second ad format: Q Break
• Agency group buy out first batch of inventory
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Foxtel showcases content, new channels
• Foxtel’s pitch to advertisers: Less clutter, live TV still a thing
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Foxtel and BBC Studios reach new long-term content agreement
• Deal sees MCN keep selling the channels, BBC Earth launching
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Business
MCN appoints Westpac’s Toby Dewar customer engagement director
• Dewar starts at MCN on Monday 5th August.
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Mark Frain: New look MCN exploring different ad models & formats
• Advertising will continue to be significant Foxtel revenue stream
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News
Foxtel’s Big Little Lies premiere in new Foxtel On Oxford venue
• Kidman entourage, MCN, Mamamia & advertisers test new venue
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MCN to launch linear TV first: six-second ads trialling on Fox Sports
• A new 12-second break structure allows brands to run two six-second ads
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Business
Outdoor to TV: MCN appoints David Roddick as chief sales officer
• Appointment part of MCN’s new era of innovation and expansion
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MCN re-invents upfront sales model with ‘always on’ event program
• New experiential marketing hub “Foxtel on Oxford” opens in Sydney
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Daniella Serhan appointed as MCN’s new partnerships director
MCN’s global partner portfolio includes BBC, Discovery, NBCU, Fox Networks Group, Viacom, Turner and many more.
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Business
MCN and Foxtel launch new integrated partnership model
• Martin Medcraf appointed to lead new Foxtel sales and brand partnerships team
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QMS Sport bolsters team – MCN national sales executive signs on
• Bonney’s key responsibilities will be to continue to grow QMS Sport’s presence and relevance

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