Multi-Channel Network (MCN) as appointed Daniella Serhan (pictured) to the role of partnerships director. Leading MCN’s established Partnerships team, Daniella will ensure the delivery of strategic campaigns between MCN, channel partners and advertisers.
In her role, Serhan will be responsible for leading the team in bringing to life integrated solutions for brands and building new opportunities across MCN’s global channel partners and all associated KPI’s. In addition to her work with MCN’s global channel partner portfolio, she will also be assisting with the deployment of MCN’s out of home assets.
Reporting directly to MCN CEO Mark Frain, Serhan will work closely with MCN’s Foxtel sales and brand partnerships director Martin Medcraf and advanced advertising director Nev Hasan to deliver major partnerships for all advertisers, while bringing genuine innovation to campaigns through new, advanced advertising techniques.
MCN CEO, Mark Frain, said: “Daniella is a leader who delivers a balance of great strategic thinking, whilst understanding the finer details to achieve brands’ objectives. During her time with MCN Dan and her team developed many campaigns which were nominated for industry awards and pushed the boundaries of integration, and she has a strong track record of delivering record breaking revenue for channel partners.”
Serhan, said: “In 2019, the advertising landscape is evolving faster than ever, and the partnership model is becoming more and more important for both brands and channels. I’m thrilled to be taking on this role at a time when MCN is perfectly positioned to help brands, agencies and channel partners leverage the power of integration and innovation to deliver fantastic viewer experiences, and solid commercial results.”
Serhan has been with the MCN business since 2016, previously heading up the Network 10 brand and partnerships team working closely with the Network, key agency and client partners.
She has over 15 years’ experience in television, having roles at both Foxtel and Network 10 in a partnerships and sales capacity before joining MCN.
MCN’s global partner portfolio includes BBC, Discovery, NBCU, Fox Networks Group, Viacom, Turner and many more.