O’Dowd will oversee industry-wide initiatives within CRA’s 2030 Strategic Plan.
It'll offer marketers streamlined access to 14.7M listeners across major radio networks.
Blyton was a champion of regional radio.
Co-founder Aaron Matthews says the project was about “showing rather than telling” the potential of digital audio.
Lizzie Young: 'Time is against us, and we do need to start moving'.
See the top industry stories trending today.
Lizzie Young: 'The message is loud and clear: audio delivers scale, impact and connection.'
KIIS FM stars to keynote audio-focused event for indie media agencies in Sydney.
Lizzie Young: 'This momentum highlights a shift in market dynamics towards premium locally produced content.'
'We've tested a lot of audio campaigns in Australia, and 50% of them are actually one star. There's a huge opportunity here."
Paul Sinkinson: 'The data shows that running creative for longer durations yields significantly higher returns.'
Lizzie Young: 'Podcasting's growth and scale are undeniable.'
'Radio is accessible for most brands—it doesn’t require a huge investment, but it can really drive synergy across other channels.'
