Sydney Radio Ratings: Survey 2

Sydney Radio Ratings

• Ben, Kyle and Jackie O lead, Jonesy & Amanda go boom

Sydney Radio Ratings

UP: WSFM 954 +1.7
DOWN: 2GB -1.0

2GB 13.4% (14.4%)

Cume: 647,000 (-15,000)
2020 results: Best/worst
Best 10+ 14.8% (13.2%)
Best Breakfast 17.9% (14.8%)

Breakfast share has eased this survey. Ben Fordham still remains a clear number one, but share has dipped from 18.1% to 15.5%. All day parts drifted lower with the biggest movement in evening (-1.2 to 19.0%) and drive (-1.0 to 7%). Share dipped in key demos too, but 2GB remains a clear leader 55-54 on 15.7% (-2.3) and 65+ on 29.7% (-1.4).

smoothfm 95.3 9.3% (9.4%)

Cume: 1,120,000 (+18,000)
2020 results: Best/worst
Best 10+ 10.8% (8.1%)
Best Breakfast: 8.5% (6.2%)

Another survey as #1 FM for the music station where cume climbed even higher again this survey. Breakfast with Bogart Torelli and Glenn Daniel was up 0.2 to 7.5% where they are #3 FM breakfast, while drive with Byron Webb was also up 0.9 to 9.8% where it only trails FM market leader KIIS.

KIIS 1065 8.9% (7.9%)

Cume: 1,063,000 (+5,000)
2020 results: Best/worst
Best 10+ 9.7% (8.1%)
Best Breakfast 11.3% (9.9%)

After a little wobble in the first survey of the year the network flagship is back on track with share and cume up. Leading the way are Kyle and Jackie O again #1 FM Sydney breakfast with share climbing 1.1 to 10.9%. All dayparts lifted with Will and Woody up 1.5 to 10.0% which makes them #1 FM in drive. KIIS was up in all demos. It is the new #1 18-24 (overtaking Nova) and again #1 25-39.

WSFM 8.3 (6.6%)

Cume: 775,000 (+54,000)
2020 results: Best/worst
Best 10+ 8.9% (7.1%)
Best Breakfast 9.1% (7.4%)

Huge turnaround for the ARN station after falling below its lowest result last year, the station has bounced back and is near its best in the last 12 months. The recovery was led by Jonesy and Amanda whose breakfast share bounced back to 7.7% where they are again #3 FM in the market. There were big lifts also in the morning and afternoon shares too. The station is the new leader 40-54 after overtaking smoothfm and remains #1 FM 55+.

Nova 96.9 6.2 (6.4%)

Cume: 1,082,000 (+38,000)
2020 results: Best/worst
Best 10+ 7.7% (6.1%)
Best Breakfast 8.0% (6.4%)

Share has slipped 10+ again, but breakfast with Fitzy and Wippa was up 0.4 to 6.9%. Cume also was up as Nova remains one of three in the 1m cume club in Sydney. Morning had a shocker though, drifting 1.7 lower to just 3.5% where it is even outrated by 2Day FM. Drive improved lifting 0.8 to 9.7%, yet it still ranks #3 FM drive behind KIIS and smoothfm. Nova lost leadership of 18-24 as share stumbled, down 6.2 to 11.7%.

104.9 Triple M 5.9 (6.1%)

Cume: 542,000 (-49,000)
2020 results: Best/worst
Best 10+ 6.1% (4.7%)
Best Breakfast 6.0% (4.9%)

Good result for breakfast where Moonman clawed back some share, up 0.3 to 6.7%. Rest of the day was flat or down though.

104.1 2Day FM 3.9% (4.2%)

Cume: 721,000 (+57,000)
2020 results: Best/worst
Best 10+ 5.3% (3.3%
Best Breakfast 4.2% (2.5%)

Best result here was a lift in cume. The new Hughesy, Ed and Erin breakfast was down a little to 3.8%. All other dayparts followed that trend too.

2UE 954 2.3% (2.3%)

Cume: 154,000 (-10,000)
2020 results: Best/worst
Best 10+ 1.2% (0.6%)
Best Breakfast 0.3% (1.1%)

After cume surged by 40,000 in Survey 1, 2UE handed back 10,000 of those new listeners. Share was steady across the board apart from a lift in afternoon and evening. That was offset by a drop in weekend share from 2.7% to 2.3%.

SEN 1170 0.4% (0.4%)

Cume: 47,000 (-6,000)

Share was steady for the new station’s second survey. Cume dipped as did breakfast share. Best demo is 55-64 where SEN has a 0.6 share.

Sky Sports Radio 0.5% (0.8%)

Cume: 77,000 (-6,000)
2020 results: Best/worst
Best 10+ 0.9% (0.5%)
Best Breakfast 1.4% (0.4%)

The numbers dipped 10+, but breakfast managed to stay stronger, only down 0.1 to 0.8%.

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