Sydney Radio Ratings 2020: GfK Survey 2

Kyle and Jackie O giveaway

• GfK Survey 2: February 9 – 29 and March 1 – April 4

Nine’s 2GB, ABC Sydney & Nova Ent’s smoothfm lead market
• Alan Jones, Wendy & Robbie, Kyle & Jackie most popular breakfast
• 2UE 954 returns to survey with music, ABC and 2GB drive leaders

UP: 2GB +1.6
DOWN: Nova -0.7

2GB 14.8% (13.2%)

Cume 686,000 (+24,000)
2019 results: Best/worst
Best 10+ 14.8% (12.1%)
Best breakfast 17.6% (14.7%)

Alan Jones lifted share by 3.1 to 17.9% giving him the highest metro breakfast share in any capital. Ray Hadley also lifted, up 1.3 to 18.8%, giving him the highest metro share for any timeslot. All dayparts climbed as viewers turned to news. Evening share is up 2.8 to 18.1% and Ben Fordham is #1 commercial drive.

smoothfm 9.0% (8.1%)

Cume 1,040,000 (+46,000)
2019 results: Best/worst
Best 10+ 10.0% (9.1%)
Best breakfast 8.5% (5.9%)

After sharing top FM spot with KIIS last survey, the music station is now a clear #1 FM. All timeslots jumped with morning up 1.9 to 9.8% and afternoon up 1.5 to 11.4%. Audience cume was up 46,000 to over 1m.

KIIS 1065 8.5% (8.1%)

Cume 946,000 (-42,000)
2019 results: Best/worst
Best 10+ 9.3% (7.7%)
Best breakfast 11.8% (10.1%)

While share lifted, it didn’t keep pace with smoothfm which has moved ahead. Kyle and Jackie O lifted breakfast share 0.3 to 10.2% as they remain #1 FM. Will and Woody held steady on 9.0% which seems them now rank equal #1 FM drive with Nova. KIIS is still #1 25-39 and is now #2 40-54.

WSFM 8.9% (8.4%)

Cume 853,000 (+47,000)
2019 results: Best/worst
Best 10+ 8.8% (7.5%)
Best breakfast 8.8% (7.9%)

Things keep getting better for the Pure Gold Sydney station with share and cume up this survey. Jonesy and Amanda were steady on 9.1% to remain #2 FM, while Mike Hammond and Steve Fitton both saw their daytime shares improve. WSFM remains a clear leader 40-54 and 55-64.

Nova 96.9 7.0% (7.7%)

Cume: 1,028,000 (-95,000)
2019 results: Best/worst
Best 10+ 7.6% (6.5%)
Best breakfast 7.8% (6.4%)

Cume was down nearly 100,000, but it remained above 1m giving Nova Entertainment’s sales teams the ability to sell the only two stations in the market with 1m+ listeners. Breakfast with Fitzy and Wippa was down marginally but they remain #3 FM breakfast. Kate, Tim and Marty dipped 1.3 and they now share FM drive leadership with KIIS. Nova did manage to lift share 18-24 where it increased its lead over KIIS.

104.9 Triple M 5.4% (4.9%)

Cume 605,000 (-2,000)
2019 results: Best/worst
Best 10+ 6.4% (4.6%)
Best breakfast 6.9% (4.7%)

Slow and steady here with both 10+ and breakfast share up 0.5. Lawrence Mooney’s Moonman breakfast show is back to 6.0% where it was for three of the eight surveys in 2019. Good survey for Kennedy Molloy where the drive show is again the station’s #1 on 7.1% (up 0.9). Station is more competitive 25-39 and 40-54.

104.1 2Day FM 5.1% (5.3%)

Cume 729,000 (-11,000)
2019 results: Best/worst
Best 10% 6.0% (3.9%)
Best breakfast 4.5% (2.4%)

Could be a long winter with this smaller share all buyers will have to work from until October. However at least breakfast won’t fall for some time. Could it be a tempting time to experiment, again?

2CH 1170 3.8% (3.5%)

Cume 242,000 (+11,000)
2019 results: Best/worst
Best 10+ 4.5% (3.4%)
Best breakfast 4.1% (2.1%)

A slight rise is a good when it now competes with another AM music station in 2UE. Breakfast drifted lower by 0.5 to 2.8%. Weekends did well with share up 1.1 to 4.8%.

Sky Sports Radio 0.6% (0.7%)

Cume: 115,000 (-2,000)
2019 results: Best/worst
Best 10+ 0.9% (0.4%)
Best breakfast 1.6% (0.3%)

If anybody knows Michael Clarke is working breakfast, it is not making them switch over. Share of breakfast was down 0.5 to 0.4%.

2UE 954 0.7%

Cume: 81,000
2019 results: Best/worst
Best 10+ 1.1% (0.5%)
Best breakfast 1.6% (0.6%)

The first survey for the new AM music brand. We said last time we liked the music format which seemed to separate if from its main competitor which is probably 2CH. Its first music share is the same share the sports station went out with at the end of 2019. The new breakfast share is 0.4% which is lower than any share, just, than the sports station had across its short life.

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