Sticki promotes two new Strategic Partnerships Directors

Creator marketing agency Sticki has promoted Giulia Mirabile and Ash Bell to Strategic Partnerships Director, creating two new senior roles after a period of business and client growth.

Both were previously Senior Strategic Partnerships Managers and will continue to report to Rachael Webb, Head of Brand & Partnerships. The promotions recognise their work expanding its client relationships, services and capabilities, and strengthen its leadership team ahead of further growth in 2027.

Mirabile joined Sticki in May 2023 with a background in talent management and social media. She helped develop the agency’s Content Library offering, alongside its influencer and UGC campaigns, and has managed client partnerships with brands including Yumi’s and Lyka, building Sticki’s presence in the food, family, lifestyle and pet categories.

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Bell joined in February 2022 from sister agency DataSauce as one of Sticki’s foundation team members. She has experience in CRM, design and media buying, and has helped shape the Events and Activations offering, working with clients including John Frieda, Mattel and Munro Footwear Group. She is also helping expand Sticki’s creator seeding, gifting and PR-led services.

In their new roles, both will take on larger client partnerships, new business development and the rollout of new services, while continuing to lead campaign teams.

Developing growth at Sticki

Webb said the promotions recognised the pair's contribution to the business and the agency's commitment to developing talent from within.

"Giulia and Ash have been instrumental in building Sticki into the business it is today. They've grown our client relationships, helped us expand into new areas and played a huge part in bringing new and repeat business through the door.

Webb added: "They're two of the best operators in the industry, and these promotions are thoroughly deserved. We've always believed in backing our people and giving them room to grow, and both Giulia and Ash are proof of what that can look like.

"As we continue to grow, having people like them leading the charge puts us in a really strong position for what's next."

The agency is also continuing to build its team. It welcomes its newest hire from the Sticki Academy this month, with more recruitment planned for 2027.