Toby Barbour appoints Stuart Jaffray to lead Starcom Melbourne

Starcom Australia CEO Toby Barbour has announced the appointment Stuart Jaffray as Melbourne Managing Director.

Jaffray replaces Peter Toone, who left the business in December 2017. In the new role, Jaffray will lead Starcom in Melbourne and be accountable for the performance of the business, clients and talent. He will report to Barbour.

Jaffray was previously the GM of Marketing at BMW, where he worked for 11 years.

Commenting on the appointment, Toby Barbour said: “Stuart is a respected leader in the Melbourne market. His appointment is a statement of our intent to provide genuine thought leadership for our clients on the future of brands, consumers and the media and to connect media metrics to business outcomes.”

Jaffray said: “After more than a decade at BMW I am thrilled to be joining Starcom Melbourne. It is an exceptionally strong agency with a fantastic client roster and impressive leadership team.

“I have been inspired by the vision that Toby Barbour, Matt James (Publicis Media ANZ CEO) and Chris Nolan (Publicis Media ANZ COO) have laid out for Starcom and the wider Publicis Groupe.”

The appointment is effective from May 1.