Seven has today announced newly created senior content team roles that will report into Chief Content Officer, Brook Hall.
Kate Amphlett has been appointed as Director of Communications and Marketing, with Blake Barillaro as Director of Audience
Measurement and Research.
Amphlett, appointed Director of Communications earlier this year after almost 20 years with the business, recently led the streamlining of Seven’s communications function around three content pillars: entertainment and 7plus, news and current affairs, and sport.
“Bringing together Communications and Marketing gives us the opportunity to unify our messaging, sharpen our strategy and enhance our experience for Seven’s audiences across multiple platforms. We’re fortunate to have some of the most creative minds in the industry at Seven, and I’m excited to continue collaborating with them as we shape the next chapter of our brand,” Amphlett said.
Kate Amphlett
Barillaro has been with Seven since 2021, having joined from Nine. Last year he was promoted into the role of Head of Digital Audience Data in 2024 and has played an active role in the rollout of audience currency measurements including VOZ and Ipsos iris.
In this new role as Director of Audience Measurement and Research, Barillaro will oversee the reporting capabilities of all ratings and research insights, while working with the industry on future data products and technologies related to measurement.
“Over the past few years, we have seen a transformation of our ratings reporting, with the need to accurately identify how viewing behaviours continue to evolve and the full scope of our content’s ability to reach Australians. I am excited to continue to enhance the capabilities of this department in providing actionable insights for our teams across Seven West Media,” Barillaro said.
Blake Barillaro
Other recent senior appointments in Seven’s content team includes:
• Head of Communications, Entertainment and 7plus: Alison Booth
• Head of Communications, Sport: Emma Francis
• Head of Communications, News and Current Affairs, Partnerships and Community: Brittany Stack
• Head of Marketing, Entertainment and 7plus: Kerstin Hennessy
• Head of Marketing, News, Current Affairs and Sport: Chantelle Hugo
• Communications and Marketing Manager, Queensland: Laura Allen-Ducat
• Communications and Marketing Manager, Victoria: Robyn Smith
• Head of Audience Insights: Thomas Fernance
• Head of Research and Effectiveness: Ashley Spinks
“Seven’s content team continues to impress with its depth and talent. Kate and Blake have been an integral part of our team for many years, and it’s fantastic to see them stepping into these important roles.
“Television truly is in Kate’s DNA. Over the past 20 years, she’s been a driving force behind some of Seven’s most iconic shows and events. Her passion for the industry, combined with her understanding of Seven’s people and audiences, makes her an
exceptional strategic leader within our business.
“Blake has been instrumental in reshaping how we capture and interpret audience data at Seven, delivering more insights into viewer behaviour than we’ve had before. He is always thinking one step ahead and we can’t wait to see what he does next,” Brook Hall said.