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EssenceMediacom and Mars Bar reward effort in its 'For You Who Did That Thing You Did' campaign
Pippa Berlocher: "By harnessing the power of Amazon Australia’s engaged customers as well as their sophisticated AI capabilities, we're creating a truly unique and rewarding experience for Australian audiences."
by Alisha Buaya – Sep 9, 2024
Chinese automobile manufacturer GWM hands its media account to Atomic 212°
Steve Maciver: "GWM is ready to take the next step towards becoming one of the region’s leading auto brands."
by Alisha Buaya – Sep 9, 2024
oOh!media launches new digital walkway at Melbourne Airport
The launch advertising partners include Commonwealth Bank, Vodafone and more.
by Jasper Baumann – Sep 9, 2024
'We’ll need to find a bigger venue next year': Insights and ideas from iPX Sydney 2024
Adam Furness: "Consumers are less interested in what brands have to say about themselves and more interested in what their trusted networks have to say."
by Alisha Buaya – Sep 9, 2024
OzTAM unveils refreshed brand identity ahead of VOZ launch in December
The new branding includes an evolution of the OzTAM logo and imagery, along with updates to key products, resources, and assets.
by Jasper Baumann – Sep 9, 2024
How Top Gear helped "improve" Beau Ryan's skills on The Amazing Race: Celebrity Edition
Australia’s favourite comedians, musicians, reality stars will travel the world in the hopes of winning $100,000 for their chosen charity.
by Jasper Baumann – Sep 9, 2024
Insurance Council of Australia launches careers campaign via M&C Saatchi Group
Michael McEwan: "It's been great to see competitive brands come together to get behind this under the strong leadership of the ICA."
by Alisha Buaya – Sep 9, 2024
Media Roundup: ARN investor sells out, Tracy Grimshaw on Elle, TEN's new owner, Murdoch legal battle, Reporters end legal disputes
Dee Madigan on Todd Sampson, More change at 7NEWS, Music journo's $300k windfall, Melissa Leong's bruising battle
by Mediaweek Admin – Sep 9, 2024
Puma launches Nitro range using 'treadmillboard' at Flinders Street station via JCDecaux
Neysa Goh: "We know experiencing product is the best way to convert customers."
by Alisha Buaya – Sep 8, 2024
Hunted finale: The Hunters and a Fugitive on 10’s series both celebrate after dramatic climax
The Hunters managed to nab 17 of the 18 Fugitives…but they didn’t get them all.
by Mediaweek Admin – Sep 8, 2024
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