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innovAItor returns with 'Gen AI - Can It Make Better Advertising?'
The GenAI event returns to Fishburners on November 7 for its second session.
by Mediaweek Admin – Oct 31, 2024
Jack Nimble, Eleven PR and Poem Group among nine agencies joining AiMCO
Patrick Whitnall: 'The number of new brands that have joined AiMCO in recent months is a testament to our efforts to lead the influencer marketing sector nationally and provide up-to-date insights and education for our partners.'
by Alisha Buaya – Oct 31, 2024
LiveRamp's Melanie Hoptman: How to master cross-channel marketing in a fragmented media landscape
'Navigating this new privacy-centric world requires robust first-party data strategies.'
by Matt Coote – Oct 31, 2024
Podcast Week: LiSTNR's Secrets We Keep, SBS' Australia Fair
Layne Beachley, Henry Innis on Black T-Shirts.
by Mediaweek Admin – Oct 31, 2024
The Trade Desk's Stephanie Famolaro: Regulatory spotlight sparks shift in digital advertising
The question now becomes how do marketers look past Google’s lack of transparency and objectivity if they want to deliver business results?
by Alisha Buaya and Jasper Baumann – Oct 31, 2024
USA Election: ABC’s Carrington Clarke on Trump, Harris and the campaign trail
North American US correspondent tells Mediaweek there is still no better understanding of who is going to triumph after USA votes.
by James Manning – Oct 31, 2024
Media Roundup: ABC salaries revealed + new board member, Guy Sebastian quits TV, Qantas flight club, Pedro reveals why he quit KIIS
Netflix co-CEO Greg Peters, WaPo subs tumble as readers quit, Sunny Coast radio star to depart, Planet America duo election tip.
by Mediaweek Admin – Oct 30, 2024
Optus launches review of media account
UM initially won the account from Starcom in 2016.
by Mediaweek Admin – Oct 30, 2024
JCDecaux and Scope3 team up to measure emissions data
Jo Georges: 'The introduction of emissions transparency on Scope3 strengthens JCDecaux’s sustainability commitments and 2025 strategy, building on a range of carbon-reduction initiatives across its network.'
by Alisha Buaya – Oct 30, 2024
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