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Carsales and bp partners to provide members with a fuel discount
Rafael Constantinou: 'This collaboration reflects our commitment to supporting Australians throughout their car ownership journey.'
by Alisha Buaya – Dec 11, 2024
World Vision launches Boxes for Better campaign with EssenceMediacom
Carl Colman: 'This initiative exemplifies breakthrough thinking in the humanitarian aid sector, which often relies on more traditional media channels.'
by Alisha Buaya – Dec 11, 2024
Generation Blur, the 'Good Enough' life, algorithms and blues: Dentsu Creative unveils 2025 trends
The report draws from insights across Dentsu Creative’s global network, showcasing actionable opportunities for brands to engage in a more culturally sensitive, connected, and inclusive world.
by Alisha Buaya – Dec 11, 2024
ARN's iHeart celebrates 55 months as Australia's #1 podcast publisher
In November, iHeart recorded over 6.9 million listeners and 19.4 million downloads.
by Jasper Baumann – Dec 11, 2024
Prince Harry and Meghan Markle’s 'Polo' on Netflix: A new direction for the Sussexes?
It’s a quieter, smarter move that shows how the Sussexes are evolving their brand, and it’s one worth paying attention to.
by Emma Shepherd – Dec 11, 2024
McDonald's and Netflix bring the Dalgona Candy Challenge to life with the Squid Game Meal
Amanda Nakad: 'This collaboration gives our customers and fans the unique opportunity to step into the game and experience it like never before.'
by Alisha Buaya – Dec 11, 2024
Chris Ellis joins Fenton Stephens as executive creative director
Alex Fenton: 'Chris embodies our philosophy of intelligence and imagination. Along with his energy and enthusiasm, it makes for an exciting new chapter for Fenton Stephens.'
by Alisha Buaya – Dec 11, 2024
Taz Papoulias addresses agency flaws with the launch of Seamlessmedia
Taz Papoulias: 'The only agencies that need to worry are the ones who take advantage of their clients, and, given a small marketing campaign has driven 100+ genuine leads - it looks like there are quite a few.'
by Alisha Buaya – Dec 11, 2024
Emotive celebrates Deep Rising campaign launch as media industry rallies to support initiative
The media industry rallied to support the cause, with over $2M already committed by partners such as Nine, ARN, JCDecaux, and Mamamia.
by Alisha Buaya – Dec 11, 2024
Rules Don’t Apply: The Attention Economy and how platforms shape our focus with Dr. Karen Nelson-Field
'The thing that drives our attention is not what you think. You're less in control of your own attention.'
by Jasper Baumann – Dec 11, 2024
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