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Mediaweek ushers in a new era with key editorial appointments
News

Mediaweek ushers in a new era with key editorial appointments

'Our focus will be on championing the innovation, creativity, and resilience that define this industry. '

by Mediaweek AdminOct 21, 2024

McDonald's Australia puts creative account up for pitch
Agencies

McDonald's Australia puts creative account up for pitch

Australia's third-biggest advertiser confirmed to Mediaweek that it is recruiting an additional creative agency partner from its "existing global agency roster."

by Jasper BaumannOct 21, 2024

Steve O'Connor steps down as CEO of JCDecaux AUNZ
News

Steve O'Connor steps down as CEO of JCDecaux AUNZ

Chief commercial officer Max Eburne and chief financial officer David Watkins will now become co-CEOs.

by Jasper BaumannOct 21, 2024

SXSW Sydney 2024 day five recap: From manipulating consumers to a brand as a cultural super force
News

SXSW Sydney 2024 day five recap: From manipulating consumers to a brand as a cultural super force

Inside the Rolling Stone house plus the massive impact of the News.com.au campaign About Bloody Time.

by Mediaweek AdminOct 21, 2024

SOLVD combines tech, media and creative to launch Hunter Water campaign
Agencies

SOLVD combines tech, media and creative to launch Hunter Water campaign

Renee Fedder : "The challenge is to keep the message fresh and impactful, and ensure our community has the tools and knowledge to save water in any weather."

by Alisha BuayaOct 21, 2024

Building trust and driving sales with nudge playbook: The Growth Distillery
News

Building trust and driving sales with nudge playbook: The Growth Distillery

Nudges using trusted payment options at the bottom of the funnel are up to 8 times more effective compared to generic ads.

by Jasper BaumannOct 21, 2024

Clemenger BBDO makes six appointments to its team
Agencies

Clemenger BBDO makes six appointments to its team

The hires include creative directors Heidi Kesselman and Anthony Cassidy, creative resource director Lizzie Slattery, senior creative Jake Blood, copywriter Talia Stone and art director Zaneta Vincent.

by Alisha BuayaOct 21, 2024

Superloop brings back planking in latest campaign via Leo Burnett and Zenith
Agencies

Superloop brings back planking in latest campaign via Leo Burnett and Zenith

Ben Colman: "Leo Burnett Australia and Zenith Australia’s partnership has been critical in building exceptional and effective solutions for us at Superloop."

by Alisha BuayaOct 21, 2024

Foxtel Media Upfront 2025: Photo gallery – who's who on the Foxtel Media red carpet
Television

Foxtel Media Upfront 2025: Photo gallery – who's who on the Foxtel Media red carpet

The key executives and key content partners who keep the wheels turning at the Foxtel Group.

by Mediaweek AdminOct 21, 2024

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