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The Ads That Made Us: Old school sun safety, Don't Hold Back with Jeep and Anything Goes with Cadbury
Television

The Ads That Made Us: Old school sun safety, Don't Hold Back with Jeep and Anything Goes with Cadbury

For the final week, Mediaweek’s very own Alisha Buaya, Jasper Baumann and Emma Shepherd share their picks.

by Alisha Buaya – Dec 20, 2024

Squid Game Season 2: Global brands turn pop culture into powerful campaigns
Streaming

Squid Game Season 2: Global brands turn pop culture into powerful campaigns

Initiative's Ali Coysh: 'Netflix is the master of collaborations that drive cultural conversation and consideration—turning entertainment into a launchpad for brand growth.'

by Emma Shepherd – Dec 20, 2024

Marketing in the Attention Economy: Key Insights for 2025
Opinion

Marketing in the Attention Economy: Key Insights for 2025

'Brands must rethink their strategies, shifting from simply reaching audiences to deeply engaging with them.'

by Danielle Coimbra – Dec 20, 2024

Feeling hot hot hot! A look at the summer campaigns that capture the swelter season in 2024
Agencies

Feeling hot hot hot! A look at the summer campaigns that capture the swelter season in 2024

From surfing to budgie smugglers, the cricket and mango season, Mediaweek looks at the summer campaigns of 2024.

by Alisha Buaya – Dec 20, 2024

Nine appoints Queensland and Western Australia TV news directors
News

Nine appoints Queensland and Western Australia TV news directors

The recruitment for the Sydney TV News Director role remains underway.

by Jasper Baumann – Dec 19, 2024

Squid Game takes over Bondi Icebergs for the ultimate game of red light, green light
Television

Squid Game takes over Bondi Icebergs for the ultimate game of red light, green light

Squid Game season two debuts globally on December 26, only on Netflix.

by Jasper Baumann – Dec 19, 2024

Man of Many reveals sleek website redesign to provide readers an 'exceptional experience'
Publishing

Man of Many reveals sleek website redesign to provide readers an 'exceptional experience'

Scott Purcell: 'This redesign is not just about a new look—itʼs about creating an exceptional experience for our readers and laying the foundation for an exciting future.'

by Alisha Buaya – Dec 19, 2024

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