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The Ads That Made Us: Old school sun safety, Don't Hold Back with Jeep and Anything Goes with Cadbury
For the final week, Mediaweek’s very own Alisha Buaya, Jasper Baumann and Emma Shepherd share their picks.
by Alisha Buaya – Dec 20, 2024

Year of Brat, royal photoshop fail, holding space for Wicked and the Bumble fumble: The best and worst pop culture marketing moments of 2024
The discourse surrounding popular culture and marketing rose to new heights this year.
by Alisha Buaya – Dec 20, 2024

Squid Game Season 2: Global brands turn pop culture into powerful campaigns
Initiative's Ali Coysh: 'Netflix is the master of collaborations that drive cultural conversation and consideration—turning entertainment into a launchpad for brand growth.'
by Emma Shepherd – Dec 20, 2024

Marketing in the Attention Economy: Key Insights for 2025
'Brands must rethink their strategies, shifting from simply reaching audiences to deeply engaging with them.'
by Danielle Coimbra – Dec 20, 2024

Media Roundup: What does Saudi Arabia have to do with the sale of Foxtel?, Michael Leunig passes away, the Irish actors having a moment in Hollywood
The alternative guide to Christmas movies, Leigh Whannell.
by Jasper Baumann – Dec 20, 2024

Feeling hot hot hot! A look at the summer campaigns that capture the swelter season in 2024
From surfing to budgie smugglers, the cricket and mango season, Mediaweek looks at the summer campaigns of 2024.
by Alisha Buaya – Dec 20, 2024

Nine appoints Queensland and Western Australia TV news directors
The recruitment for the Sydney TV News Director role remains underway.
by Jasper Baumann – Dec 19, 2024

Squid Game takes over Bondi Icebergs for the ultimate game of red light, green light
Squid Game season two debuts globally on December 26, only on Netflix.
by Jasper Baumann – Dec 19, 2024

Man of Many reveals sleek website redesign to provide readers an 'exceptional experience'
Scott Purcell: 'This redesign is not just about a new look—itʼs about creating an exceptional experience for our readers and laying the foundation for an exciting future.'
by Alisha Buaya – Dec 19, 2024

TV Ratings 18 December 2024: Brisbane Heat scorch the Stars by 8 wickets on Seven
Seven News reaches 1.8m.
by Jasper Baumann – Dec 19, 2024

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