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ETA BBQ Sauce embraces nostalgia in no-nonsense campaign via Connecting Plots
Christine Fung: 'There’s a huge loyalty in Aussie culture for the brand and product and we feel we owe it to them to be true to who we are.'
by Alisha Buaya – Feb 21, 2025
Western Sydney International airport launches tender for out-of-home digital advertising
There will be around 80 different digital advertising assets across the airport, including large format outdoor digital signage and in-terminal advertising screens.
by Alisha Buaya – Feb 21, 2025
Mindy Kaling reveals what to expect from Meghan Markle's new Netflix series
Mindy Kaling: 'A misconception about Meghan is that she's in any way fussy or has expectations of fanciness.'
by Natasha Lee – Feb 21, 2025
Officeworks expands retail media with in-store digital screens
Jessica Richmond: 'This evolution of our retail media network will provide our customers with an improved in-store experience.'
by Natasha Lee – Feb 21, 2025
Ogilvy appoints new executive creative director in Sydney
Michelle Holland: 'Max’s passion for craft and his ability to connect with audiences across different platforms makes him a truly exceptional creative talent.'
by Alisha Buaya – Feb 21, 2025
Iconic TV series Neighbours axed for a second time
'The program will be missed by the fans and the people who have been part of this amazing journey.'
by Natasha Lee – Feb 21, 2025
Opus Agency acquires The Company We Keep
Nigel Ruffell: 'This partnership opens up new opportunities for our team, our clients, and our future.'
by Alisha Buaya – Feb 21, 2025
Nine, News Corp, ARN & Mamamia CEOs reveal the biggest market trends of 2025
What's driving audience engagement?
by Emma Shepherd – Feb 21, 2025
ABC launches daily podcast on Erin Patterson mushroom poisoning case
Kristian Silva: 'When the ABC first started covering the deaths related to the Erin Patterson case, audience interest surged.'
by Emma Shepherd – Feb 21, 2025
Weis takes its 'Saviour of Summer' campaign to Western Sydney with Mindshare
Elliott Eldridge: 'This campaign is about more than just handing out ice cream; it's about recognising a community need and delivering a little bit of summer joy in a unique and engaging way.'
by Alisha Buaya – Feb 21, 2025
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