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Media data is meaningless without actionable insight
The pressure to remain relevant is greater than ever, and success depends on a media agency’s ability to react swiftly and strategically to market shifts.
by Liza Williams – Feb 17, 2025

How Woolworths tapped into Olympic and Paralympic momentum to reach Gen Z
Andrew Hicks: 'We took the opportunity to show up a little differently on TikTok, stretching our brand tone and personality to ensure we captured attention.'
by Alisha Buaya – Feb 17, 2025
The Iconic reveals new iteration of 'Got You Looking' masterbrand via Dentsu Creative and Love Media
Joanna Robinson: 'The campaign and strategy is clearly resonating, so this year, we’re taking it even further— delivering more captivating visuals designed to stop people in their tracks.'
by Alisha Buaya – Feb 17, 2025

Mars United Commerce appoints new managing director Australia and New Zealand
Darren Keen: 'Her deep local market expertise, combined with world-class commerce and leadership capabilities, makes her the perfect fit to drive our continued success in the region.'
by Alisha Buaya – Feb 17, 2025

Australian Idol's top 30 revealed for 2025
Kyle Sandilands: 'This is show business. Only the toughest have what it takes to survive. Our job is to put the 30 best people up.'
by Natasha Lee – Feb 17, 2025

Prophesy Digital launches digital media workshop for big pharma marketers
The session will explore Australia's digital healthcare landscape, offering insights into pharma-specific media strategies, key digital channels and their role in the patient journey.
by Natasha Lee – Feb 17, 2025

Streaming Wars: Netflix dominates, but local players are gaining ground in Australia
Australians are spending more time on streaming platforms than ever before.
by Emma Shepherd – Feb 17, 2025

Media Roundup: Nine's radio sale stalled, ABC's Bluey blooper, News Corp's undercover drama and James Murdoch breaks silence
See the top industry stories trending today.
by Natasha Lee – Feb 17, 2025

Sam Thaiday takes out I'm A Celebrity Get Me Out Of Here for 2025
The win wraps up an unforgettable season in support of Find Ya Feet, a charity dedicated to empowering future generations.
by Natasha Lee – Feb 17, 2025

Cheeky Little Media greenlights seasons 4 and 5 of Ginger & the Vegesaurs
Mary-Ellen Mullane: 'This beautifully created series is already much loved by Australian children everywhere.'
by Natasha Lee – Feb 17, 2025

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