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Media data is meaningless without actionable insight
Opinion

Media data is meaningless without actionable insight

The pressure to remain relevant is greater than ever, and success depends on a media agency’s ability to react swiftly and strategically to market shifts.

by Liza WilliamsFeb 17, 2025

How Woolworths tapped into Olympic and Paralympic momentum to reach Gen Z
Brands

How Woolworths tapped into Olympic and Paralympic momentum to reach Gen Z

Andrew Hicks: 'We took the opportunity to show up a little differently on TikTok, stretching our brand tone and personality to ensure we captured attention.'

by Alisha BuayaFeb 17, 2025

The Iconic reveals new iteration of 'Got You Looking' masterbrand via Dentsu Creative and Love Media
Agencies

The Iconic reveals new iteration of 'Got You Looking' masterbrand via Dentsu Creative and Love Media

Joanna Robinson: 'The campaign and strategy is clearly resonating, so this year, we’re taking it even further— delivering more captivating visuals designed to stop people in their tracks.'

by Alisha BuayaFeb 17, 2025

Mars United Commerce appoints new managing director Australia and New Zealand
Agencies

Mars United Commerce appoints new managing director Australia and New Zealand

Darren Keen: 'Her deep local market expertise, combined with world-class commerce and leadership capabilities, makes her the perfect fit to drive our continued success in the region.'

by Alisha BuayaFeb 17, 2025

Australian Idol's top 30 revealed for 2025
Television

Australian Idol's top 30 revealed for 2025

Kyle Sandilands: 'This is show business. Only the toughest have what it takes to survive. Our job is to put the 30 best people up.'

by Natasha LeeFeb 17, 2025

Prophesy Digital launches digital media workshop for big pharma marketers
News

Prophesy Digital launches digital media workshop for big pharma marketers

The session will explore Australia's digital healthcare landscape, offering insights into pharma-specific media strategies, key digital channels and their role in the patient journey.

by Natasha LeeFeb 17, 2025

Streaming Wars: Netflix dominates, but local players are gaining ground in Australia
Streaming

Streaming Wars: Netflix dominates, but local players are gaining ground in Australia

Australians are spending more time on streaming platforms than ever before.

by Emma ShepherdFeb 17, 2025

Sam Thaiday takes out I'm A Celebrity Get Me Out Of Here for 2025
News

Sam Thaiday takes out I'm A Celebrity Get Me Out Of Here for 2025

The win wraps up an unforgettable season in support of Find Ya Feet, a charity dedicated to empowering future generations.

by Natasha LeeFeb 17, 2025

Cheeky Little Media greenlights seasons 4 and 5 of Ginger & the Vegesaurs
News

Cheeky Little Media greenlights seasons 4 and 5 of Ginger & the Vegesaurs

Mary-Ellen Mullane: 'This beautifully created series is already much loved by Australian children everywhere.'

by Natasha LeeFeb 17, 2025

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