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McDonald's marks the return of footy on TV via DDB and OMD Sydney
Jack Nunn: 'To steal a line from Bruce, these are delicious.'
by Alisha Buaya – Mar 12, 2025
News Corp rolls out NewsGPT AI tool for staff in Australia
The move positions News Corp Australia among the leading adopters of artificial intelligence in the media sector as publishers race to integrate AI into editorial workflows.
by Emma Shepherd – Mar 12, 2025
Copy-and-paste content contributes to so-called 'culture rot': Backslash
Eloise Liley: 'In 2025, brands have a choice - to aim for cultural relevance or to push past it and strive for cultural creation.'
by Alisha Buaya – Mar 12, 2025
Media Roundup: News Corp's new era, Nine's MAFS gamble, Netflix's Markle debacle, Atlassian hits the fast lane and Jones' legal battle
See the top industry stories trending today.
by Natasha Lee – Mar 12, 2025
Poem wins McCain's social media account in ANZ
Katie Raleigh: 'Social media has evolved dramatically, and today, creating ‘social-first’ content that earns attention is paramount.'
by Alisha Buaya – Mar 11, 2025
5D appoints Andrew Slot as Melbourne managing director
Lyndall Spooner: 'Andrew's appointment and the launch of our Melbourne office mark key milestones in our expansion'.
by Natasha Lee – Mar 11, 2025
Tubi and News Corp Australia forge exclusive streaming partnership
Pippa Leary: 'Joining forces with Tubi means for the first time we have access to the big screen in the lounge room.'
by Emma Shepherd – Mar 11, 2025
News unveils next-gen AI data capabilities
Lou Barrett: 'At News, we are hyperfocused on driving engagement with our audiences because it allows us to understand the motivation behind the data.'
by Emma Shepherd – Mar 11, 2025
Lou Barrett on Tubi, engaged reach, and News Corp’s video expansion
'We haven't had any CTV in our stable before, which allows us to engage with advertisers who have traditionally focused on broadcast TV and streaming services.'
by Emma Shepherd – Mar 11, 2025
TV Ratings 11 March 2025: Nine's MAFS takes out the night with 2.8m reach
Married at First Sight reaches over 2m.
by Natasha Lee – Mar 11, 2025
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