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Hoozu names Fabulate as new technology provider to power influencer campaigns
News

Hoozu names Fabulate as new technology provider to power influencer campaigns

Nathan Ruff: 'Fabulate offers the key functionality we were looking for - particularly in leveraging AI for brand safety and campaign reporting.'

by Mediaweek AdminApr 24, 2025

The supply chain wake-up call: Why smart brands are rethinking programmatic from the ground up
Opinion

The supply chain wake-up call: Why smart brands are rethinking programmatic from the ground up

'Between economic pressures, increased regulatory scrutiny and a growing demand for sustainable business practices, advertisers are waking up to a hard truth: you can’t optimise what you can’t see.'

by Ben BakerApr 24, 2025

Linktree unveils new products and partnerships for creators
News

Linktree unveils new products and partnerships for creators

Alex Zaccaria: 'Our platform brings both sides together with a system that actually works: creators earn, brands convert, and everyone grows.'

by Alisha BuayaApr 23, 2025

Google’s AI Overviews linked to sharp CTR declines, say SEO experts
News

Google’s AI Overviews linked to sharp CTR declines, say SEO experts

While Google insists its AI Overviews improve engagement, fresh research paints a different picture.

by Frances SheenApr 23, 2025

Farmer Wants a Wife 2025: Meet the contestants
Television

Farmer Wants a Wife 2025: Meet the contestants

Get ready for the next chapter in the quest for love.

by Natasha LeeApr 23, 2025

The mother load: How advertisers can crack the code to Australia's biggest spenders
Agencies

The mother load: How advertisers can crack the code to Australia's biggest spenders

Christie Nicholas: 'Brands that understand this and meet mums where they are, digitally, emotionally, and financially, will earn loyalty and repeat purchases'.

by Natasha LeeApr 23, 2025

TV Ratings Tuesday 22 April 2025: Nine’s debate tops election coverage
TV Ratings

TV Ratings Tuesday 22 April 2025: Nine’s debate tops election coverage

The Great Debate – Election 2025: Australia Decides pulled in over 2.1 million viewers, leading key demos and ranking as Nine’s top non-news program.

by Tom GosbyApr 23, 2025

Amy Hoskin joins Daily Mail Australia as GSM for Melbourne & southern states
News

Amy Hoskin joins Daily Mail Australia as GSM for Melbourne & southern states

Hoskin brings extensive media sales experience from her previous role at Cartology.

by Tom GosbyApr 23, 2025

Tangerine teams up with BINGE to offer three-month free subscription
Brands

Tangerine teams up with BINGE to offer three-month free subscription

Andy Branson: 'Our teams have worked hard to meet our customer feedback that kept highlighting to us that Australians love their chill time with the family and friends.'

by Alisha BuayaApr 23, 2025

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