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PDOOH unpacked: How programmatic OOH is supercharging ad campaigns
Ryan Sullivan, Director of Partnerships ANZ at VIOOH: 'Brands are typically seeing much higher engagement across digital channels from audiences first exposed to our pDOOH activity.'
by Jessica Miles – May 22, 2025
35% of Aussies want to remove themselves from the internet, says new research
NordVPN research finds emotional triggers for social media deletion, highlighting privacy concerns and digital fatigue.
by Tom Gosby – May 22, 2025
McDonald’s fires up State of Origin fever with Blues and Maroons meals via DDB Group Sydney
Mary Vrancic: 'Win or lose, we will always be there for footy fans and now these legendary new meals are the perfect expression of that.'
by Alisha Buaya – May 22, 2025
Media Roundup: Radio host scrubs resume, Ita's luxury car spend, Sky News and Bolt's defamation woes and Google's AI ad gamble
See the top industry stories trending today.
by Natasha Lee – May 22, 2025
Vistar Media and Spotzi partner for unified global OOH targeting
Vistar Media has partnered with geomarketing firm Spotzi to provide global brands with unified audience data for cross-border out-of-home campaigns.
by Tom Gosby – May 22, 2025
Jilya Institute launches 'Change Direction' initiative via Apparent and Photoplay
Dr. Travey Westerman. 'It’s time to rebuild it from the ground up, with Aboriginal excellence leading the way.'
by Alisha Buaya – May 22, 2025
Kymba Cahill opens up about the painful reason behind her sudden break from Mix94.5
'I’ve always tried to use my platform to empower women. So for that to be turned back on me? It was devastating.'
by Natasha Lee – May 22, 2025
Example to lead strategic marketing and PR for Fink Group
Graham Ackling: 'Their approach aligns perfectly with where we’re headed - not just preserving what we’ve built, but pushing boundaries and continuing to set the pace.'
by Alisha Buaya – May 21, 2025
AI use surges as Australians embrace artificial intelligence tools
A total of 12.7 million Australians accessed an AI tool during April.
by Natasha Lee – May 21, 2025
Ipsos iris April rankings show News Corp Australia leads on engaged reach
Pippa Leary: 'High levels of engaged reach drive outcomes for our clients.'
by Natasha Lee – May 21, 2025
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