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yo, Menulog scales ethical AI-powered hyperlocal campaign with Bliss n Eso
Agencies

yo, Menulog scales ethical AI-powered hyperlocal campaign with Bliss n Eso

Kiely Decker: 'Our ambition was to weave hyperlocalisation into every execution, from audio shout-outs to shopfront visuals, without losing craft.'

by Alisha Buaya – Sep 2, 2025

Adobe partners with local AI marketing group in push to upskill marketers and establish ethical frameworks
Martech

Adobe partners with local AI marketing group in push to upskill marketers and establish ethical frameworks

Adobe has joined IBM in backing the Australian Centre for AI in Marketing, supporting its mission to deliver ethical, practical AI education to marketers nationwide.

by Mediaweek – Sep 2, 2025

Topher Jones and Louise Rutherford join M+C Saatchi in senior roles
Agencies

Topher Jones and Louise Rutherford join M+C Saatchi in senior roles

Tanya Vragalis: 'Topher and Louise have a deep level of experience, strong leadership, and a shared commitment to building best-in-class client partnerships.'

by Alisha Buaya – Sep 2, 2025

UNIFIED launches accelerator program Ground Floor for unsigned artists at BIGSOUND 2025
Agencies

UNIFIED launches accelerator program Ground Floor for unsigned artists at BIGSOUND 2025

Backed by Community Music’s $10m pledge, the program offers mentorship, training and release support to help independent acts build sustainable careers.

by Natasha Lee – Sep 2, 2025

ARN appoints Brett Sandler to lead Perth sales team
Radio

ARN appoints Brett Sandler to lead Perth sales team

Sandler will lead metro, regional and digital revenues, working with the Integrate by ARN and iHeart teams as the business accelerates its digital audio strategy.

by Natasha Lee – Sep 2, 2025

What's up SubDog? Subway loads up hotdogs with branded EA Sports FC tournaments
Agencies

What's up SubDog? Subway loads up hotdogs with branded EA Sports FC tournaments

Rodica Titeica: 'We’re proud to launch something that feels both culturally sharp and unmistakably Subway.'

by Alisha Buaya – Sep 2, 2025

Kayo Sports delivers record AFL streaming audiences in 2025
Sports

Kayo Sports delivers record AFL streaming audiences in 2025

Fans streamed 7.37 billion minutes of footy across the season, boosted by Fox Footy’s expanded rights deal and 4K coverage.

by Natasha Lee – Sep 2, 2025

Supercars signs record-breaking broadcast deals with Foxtel and Seven
Sports

Supercars signs record-breaking broadcast deals with Foxtel and Seven

Executives say the agreement comes at a pivotal time for the sport.

by Natasha Lee – Sep 2, 2025

Visit Sunshine Coast revives Sunshine Moments with cheeky 'Sickie' stunt
Agencies

Visit Sunshine Coast revives Sunshine Moments with cheeky 'Sickie' stunt

Emma Bedsor: 'We wanted to tackle burnout in a playful yet impactful way.'

by Alisha Buaya – Sep 1, 2025

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