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MECCA joins AiMCO as creator-led beauty marketing booms
The creator-led economy is now worth more than AUD$387 billion globally and expected to double within five years.
by Natasha Lee – Oct 9, 2025
One chicken's love for a sweet teriyaki sauce is the beating heart of Ogilvy's Sweet Tokyo KFC campaign
KFC and Ogilvy have unveiled Sweet Tokyo, a new integrated campaign by Japanese director Hiroshi Kikuchi celebrating the brand’s limited-edition teriyaki-inspired menu.
by Staff Writer – Oct 9, 2025
Media Roundup: ABC grilled over reporting, SBS firm on Eurovision, DAZN boost fuels Foxtel, OpenAI wins Aussie deal, and Hadley's 2GB 'return'
See the top industry stories trending today.
by Natasha Lee – Oct 9, 2025
Uncomfortable Growth® Uncut. Season 4, Episode 3 - Jason Tonelli
Zenith CEO Jason Tonelli opens up on Uncomfortable Growth Uncut about the challenges that shaped him, from undiagnosed ADHD to redefining leadership through discomfort.
by Staff Writer – Oct 9, 2025
SXSW Sydney unveils 2025 visual identity via Studio 3AM
The design is now live across OOH media, venue and public space signage throughout the city and at the beating heart of the event, Tumbalong Park.
by Mediaweek Admin – Oct 9, 2025
Music overtakes sport as Gen Z’s biggest passion: Vevo’s Tim O’Connor unpacks the new age of fandom
In an exclusive interview O'Connor looks at how 50 per cent of 18 to 24-year-olds identify with music fandoms, compared to just 31 per cent for sport.
by Frances Sheen – Oct 9, 2025
Netflix, Pfizer Australia and Wesfarmers’ One Media join IAB Australia
Netflix, Pfizer Australia and Wesfarmers’ retail media arm One Media are among 16 new organisations to join IAB Australia, bolstering efforts to grow sustainable investment in digital advertising.
by Dan Barrett – Oct 8, 2025
MLC doesn't care about the future. Hires Toast of London's Matt Berry to front campaign.
MLC unveils new brand platform A Lifetime in the Making, created by Princess and fronted by comedy genius Matt Berry.
by Dan Barrett – Oct 8, 2025
Grand Theft Australia: News Corp Australia's Michael Miller makes his case to protect the financial interests of Australian media
News Corp Australia's Michael Miller today addressed the Melbourne Press Club to raise concerns over Federal Govt inaction on protecting Australian media.
by Dan Barrett – Oct 8, 2025
Illawarra Mercury marks 170 years with community-fueled anniversary
The Illawarra Mercury editor Kathy Sharpe on 170 years of publication. She stresses she hasn't been with the paper for that entire time.
by Dan Barrett – Oct 8, 2025
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