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Optus launches ‘Pride blooms from Yes’ for Mardi Gras 2026 via Apparent
Optus will support key festival moments from Fair Day through to the Parade, alongside LGBTQIA+ inclusion initiatives.
by Vihan Mathur – Feb 24, 2026
IKEA returns to Australian Survivor: Redemption as major brand sponsor
It comes as Paramount continues to lean into high-engagement formats that deliver both broadcast scale and streaming growth.
by Natasha Lee – Feb 24, 2026
Tesla's car of the future becomes Drive's Car of the Year 2026
The award recognises the vehicle that 'moves the game forward the most for Australian new car buyers' and this year, it's the Tesla Model Y.
by Vihan Mathur – Feb 24, 2026
Perth Bears adds Atlas Building in landmark WA jersey partnership
Other partners are Cash Converters, Budget Direct, McDonald’s, Gage Roads, IBM and New Balance.
by Vihan Mathur – Feb 24, 2026
TV Ratings Monday 23 February: MAFS reaches 3.19m as Nine sweeps key demos
Married At First Sight led total TV and key advertising demos, with 9News and ACA also posting strong national audiences.
by Mediaweek – Feb 24, 2026
New study identifies three behaviours behind health and wellness spend
The data links higher health spend to product research, specialist content consumption, and review-checking.
by Mediaweek – Feb 24, 2026
Richelle Hunt to co-host ABC Melbourne Breakfast during Sharnelle Vella leave
Richelle Hunt will join Bob Murphy on 774 ABC Melbourne Breakfast from March 9, covering Sharnelle Vella.
by Mediaweek – Feb 24, 2026
Health 'guru' resigns from CBS for 1000s of Epstein mentions
Peter Attia’s name appears about 1,700 times in three million Epstein documents.
by Nama Winston – Feb 24, 2026
Stan. steals the spotlight as Nine lifts EBITDA 6% in tough ad climate
The platform's growth buffered the broader advertising market softness.
by Duane Hatherly – Feb 24, 2026
jnr. and Pizza Hut cooks with Hot Honey on pizza campaign return
The campaign marks its first major creative output for jnr. since securing the business.
by Vihan Mathur – Feb 24, 2026
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