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OOH campaigns perform better when classic and digital work together
The data found that advertisers using both classic and digital OOH delivered a 39% greater return on investment.
by Vihan Mathur – May 19, 2026
Paper Moose takes on AI 'slop creative' with Moose Review
Moose Review works by polling 'Synths', or synthetic focus groups, and running them through tuned questions.
by Vihan Mathur – May 19, 2026
Visa and Jason Sudeikis turn tap-ins into World Cup fan moments
The campaign is built around football’s simplest finishes: the tap-in goal.
by Vihan Mathur – May 19, 2026
JCDecaux wins new Sydney council contracts
The new council partnerships give advertisers access to audiences across two distinct local government areas.
by Mediaweek – May 19, 2026
ARN signs Karl Stefanovic and Eddie McGuire in deal with Nine
The Long Weekend will launch across GOLD Network, iHeart, 9Now and Stan from June 19.
by Mediaweek – May 19, 2026
Elon Musk loses OpenAI court battle
A California jury found the tech giant waited too long to sue OpenAI over its shift toward a for-profit model.
by Mediaweek – May 19, 2026
MAFS 'wives' allege rape by 'husbands' during filming
'I made the choice to go through with an abortion. It was really hard.'
by Nama Winston – May 19, 2026
WIN to drop Network 10 services in three regional markets
The decision affects viewers in the Riverland and Mount Gambier regions of South Australia, as well as Griffith in New South Wales.
by Natasha Lee – May 19, 2026
Gunther Consulting expands with modular go-to-market services
The new service suite includes The Agency Marketing Sprint, a half-day workshop with a 30-day go-to-market playbook.
by Vihan Mathur – May 19, 2026
Omnicom creative chief Javier Campopiano steps down months after IPG takeover
He described the move as 'not an easy decision' but 'the right one'
by Vihan Mathur – May 19, 2026
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