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Carnival unveils '100% Holiday' campaign via Today the Brave amidst rising competition in the cruising industry
The move comes shortly after P&O Cruises launched its first brand platform in 10 years with Supermassive.
by Mediaweek Admin – Jan 30, 2024
News Corp’s Peter Zavecz pulls the pin on dazzling 50-year media career
Peter Zavecz CV: Murdochs five times, Packer twice, Stokes once
by Mediaweek Admin – Jan 30, 2024
Fortress Australia appoints CMO to capitalise on meteoric growth in gaming market
Australia's video gaming industry reached $4.2 billion in 2022 up from $2.67 billion the previous year.
by Amy Shapiro – Jan 30, 2024
Apple pushes brand films in APAC as it seeks to overcome falling smartphone sales
The films are part of a strategy to engage audiences with the brand as smartphone sales decline globally
by Danielle Long – Jan 30, 2024
IMAA sets a record as it welcomes 45 media partners in 2024
40 media organisations have re-committed to supporting the indie agency sector, while five new media partners join.
by Mediaweek Admin – Jan 30, 2024
Victoria Bitter launches its first major campaign via The Monkeys, 'Means More'
"Showing that a hard earned thirst doesn’t just take brawn, it also takes skill."
by Mediaweek Admin – Jan 30, 2024
Kathryn Furnari joins Innocean Australia as its head of media
Furnari has also been recognised for her work in FMCG, data-driven marketing and COVID response strategies.
by Mediaweek Admin – Jan 30, 2024
Gravity Media to produce Sky News' new weekly show, The Jury
The Jury will be a ten-week series, premiering on Sunday 4 February
by Mediaweek Admin – Jan 30, 2024
Avid Collective appoints Leah Stalker and Rob Ewing as it expands commercial leadership team
Additional promotions and hires set to be announced in the coming weeks.
by Mediaweek Admin – Jan 30, 2024
Nike tops sponsorship coverage and recognition at Australian Open, Meltwater reveals
Meltwater conducted additional analysis using its AI-powered visual listening and company search capabilities via logo recognition.
by Mediaweek Admin – Jan 30, 2024
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