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Snapchat launches new brand campaign, "Less Social Media. More Snapchat"
The campaign features a TV spot premiering during the 66th Annual Grammy Awards in the US.
by Mediaweek Admin – Feb 5, 2024
IMAA and ThinkNewsBrands unveil Publishing & News101 education module
The module marks the first in the IMAA Academy’s education program to be delivered in 2024.
by Mediaweek Admin – Feb 5, 2024
TBWA’s Kimberlee Wells warns brands could abandon sustainability in greenwashing crackdown
"We need the worst offenders to take the biggest measures.”
by Amy Shapiro – Feb 5, 2024
Triple M proves that Aussie rock and Taylor Swift go together All Too Well
Triple M has collaborated with some of Australia’s most well known rock artists to cover Swift's hits
by Mediaweek Admin – Feb 5, 2024
Special and Pepsi Max poke fun at Coke in new 'Tastes OK' campaign
"This latest campaign helps us reinforce our position as a challenger brand."
by Mediaweek Admin – Feb 5, 2024
Power Rising: Second annual Forbes Forbes Australia Women’s Summit coming in March
The summit will take place on Tuesday March 26 in Sydney
by Mediaweek Admin – Feb 5, 2024
Initiative Melbourne welcomes Steph O'Donnell as head of investment
O’Donnell has ten years of experience in media investment, having held senior roles at Carat, Spark Foundry, Match Media and Starcom.
by Mediaweek Admin – Feb 5, 2024
Media agencies will continue to trade TV using TAM until 2025 or VOZ Streaming launch
Agencies would not switch to VOZ as a trading currency until it achieves gold standard certification.
by Danielle Long – Feb 5, 2024
First look: Jessica Mauboy stars in the new Stan Original Film, Windcatcher
The heartwarming family film premieres on March 28 only on Stan.
by Mediaweek Admin – Feb 5, 2024
Electric car giant BYD appoints Yango to drive brand growth through media
Yango will be tasked with media strategy, media planning and media buying for the EV giant.
by Danielle Long – Feb 5, 2024
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