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Alinta Energy rolls out 'True Power' brand platform via BMF amid greenwashing crackdown
Agencies

Alinta Energy rolls out 'True Power' brand platform via BMF amid greenwashing crackdown

The move comes at a time where discussions surrounding greenwashing in the advertising industry have been intensifying.

by Mediaweek Admin – Feb 20, 2024

Saddle up: Nine officially secures Melbourne Cup rights
Sports

Saddle up: Nine officially secures Melbourne Cup rights

The deal will run from 2024 to 2029.

by Mediaweek Admin – Feb 20, 2024

M&C Saatchi's chief strategy officer Emily Taylor to depart
News

M&C Saatchi's chief strategy officer Emily Taylor to depart

Taylor is the latest senior leadership departure from the agency and follows chief creative officer Cam Blackley's departure last year.

by Mediaweek Admin – Feb 20, 2024

Sam Snowden announces new role as head of social and content for DDB Melbourne following departure from DDB NZ
Agencies

Sam Snowden announces new role as head of social and content for DDB Melbourne following departure from DDB NZ

"And just like that, he was slaying social & creating content at the speed of culture"

by Mediaweek Admin – Feb 20, 2024

Where's The Drama? Streamers, regulation, and what's next
Television

Where's The Drama? Streamers, regulation, and what's next

“The future is looking strong for drama on streaming services."

by Tess Connery – Feb 20, 2024

Roundup: Kyle & Jackie O's Melbourne start, Oppenheimer triumphs at BAFTAs, Taylor Swift economic boost
Radio

Roundup: Kyle & Jackie O's Melbourne start, Oppenheimer triumphs at BAFTAs, Taylor Swift economic boost

Channel 7, Apple reportedly faces €500m fine, The Traitors and Gladiators, Prosper, Lionel Messi

by Mediaweek Admin – Feb 20, 2024

OOH and radio "will both grow at television's expense": Cathy O'Connor
Radio

OOH and radio "will both grow at television's expense": Cathy O'Connor

Radio might be TV's "ultimate sidekick" according to Mark Ritson, but oOh! Media CEO Cathy O'Connor insists out-of-home is "equally a great companion to television."

by Brittney Rigby – Feb 19, 2024

Charlotte Byrne joins Guardian Australia as its partnerships manager
Publishing

Charlotte Byrne joins Guardian Australia as its partnerships manager

Byrne's addition to the Guardian Australia team sees her reunite with Rebecca Costello, former CEO of Schwartz Media.

by Mediaweek Admin – Feb 19, 2024

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