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Even though he was pegged to win, Australian Idol's Ripley Alexander had a feeling he was going home
Television

Even though he was pegged to win, Australian Idol's Ripley Alexander had a feeling he was going home

"I'm still a bit sad that it's all coming to an end, but it's also just the beginning for me."

by Greg Graham and Trent Thomas – Feb 28, 2024

Vistar Media welcomes Luke Adams as director of enterprise sales and promotions across APAC
Outdoor

Vistar Media welcomes Luke Adams as director of enterprise sales and promotions across APAC

Among those promoted are Winston Stening, Tom Newton and Shannon Randall.

by Mediaweek Admin – Feb 28, 2024

Tinder celebrates LGBTQIA+ love with the Big Tinder Wedding campaign
Marketing

Tinder celebrates LGBTQIA+ love with the Big Tinder Wedding campaign

The campaign will run across paid, social, influencer, owned, in-app and feature in earned media.

by Mediaweek Admin – Feb 28, 2024

"Longevity is the hope": DDB's mission to restore Australia's love for Volkswagen
Features

"Longevity is the hope": DDB's mission to restore Australia's love for Volkswagen

“The location gave us little gifts along the way too, like the shot with the seals. That wasn’t storyboarded, the seals just happened to turn up."

by Amy Shapiro – Feb 28, 2024

Audience control of skippable ads on TikTok increases purchase intent and brand recommendation, Magna reports
Data

Audience control of skippable ads on TikTok increases purchase intent and brand recommendation, Magna reports

The Magna and TikTok research revealed the choice to watch ads creates a more lasting impression.

by Alisha Buaya – Feb 28, 2024

Independent agency Atomic 212° adds three new clients to its roster
Agencies

Independent agency Atomic 212° adds three new clients to its roster

The new partnerships follow a string of client wins and retentions.

by Mediaweek Admin – Feb 28, 2024

News Corp Australia celebrates 10 years of The Future Series
News Brands

News Corp Australia celebrates 10 years of The Future Series

Future Geelong kicks off the 2024 program on 1st March

by Mediaweek Admin – Feb 28, 2024

TV Week Logie Awards make changes to categories as the industry evolves
Television

TV Week Logie Awards make changes to categories as the industry evolves

Judging panels will also be expanded with the aim of securing greater representation.

by Mediaweek Admin – Feb 28, 2024

Kim Portrate: Does investing in OOH at the expense of TV make campaigns less effective?
Marketing

Kim Portrate: Does investing in OOH at the expense of TV make campaigns less effective?

"If you want to get a quality profitable outcome, you need to invest in good-quality media."

by Mediaweek Admin – Feb 28, 2024

TV Report February 27, 2024: Two shock eliminations send the judges reeling on Australian Idol
TV Ratings

TV Report February 27, 2024: Two shock eliminations send the judges reeling on Australian Idol

One Groom lists all the things he disliked about his Bride on MAFS

by Anita Anabel – Feb 28, 2024

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