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StackAdapt launches Chinese language contextual advertising
Marketers can tailor their ads to users engaged with content in Traditional and Simplified Chinese, covering both Mandarin and Cantonese.
by Alisha Buaya – Apr 3, 2024
Roger Dunn joins Diageo as global retail and performance media lead
Dunn was previously SVP of business development for Citrus Ad across APAC.
by Alisha Buaya – Apr 3, 2024
Veridooh's Mo Moubayed wants to expand globally and grow OOH beyond '4% or 5%' spend
"Out-of-home can start to demand more spending from advertisers, rather than just the 4% or 5% we're currently seeing today."
by Alisha Buaya – Apr 3, 2024
TV Report April 2, 2024: Tennis superstar Nick Kyrgios serves up challenge during Gordon Ramsay's Food Stars
The Project spoke to actor turned director Dev Patel.
by Jasper Baumann – Apr 3, 2024
AMEX, delicious. Month Out, and the impact of long-term partnerships
Harriet Nash explains how the challenge for the last Month Out was “how could we get consumers to dine out at participating restaurants and support local businesses whilst driving consideration, membership and usage for American Express?”
by Tess Connery – Apr 3, 2024
Roundup: Lehrmann defamation case reopens, News on Facebook
Jon Stewart, Virginia Trioli’s new show, Screen Forever 2024
by Mediaweek Admin – Apr 3, 2024
Angela Smith: Not taking risks is the riskiest choice of all
Angela Smith: "Risk, done well, is smart. It can be managed, it can be ‘calculated’."
by Liam McCarten (SPONSORED CONTENT) – Apr 2, 2024
Woolley Marketing: Has FOMO become FOFO for marketers and their media buys?
"A new fear has crept into the media buying relationship: FOFO – fear of finding out."
by Toby Harrison and Dan Krigstein – Apr 2, 2024
Married at First Sight 2024: Which couples are still together?
Potential spoilers for MAFS 2024.
by Mediaweek Admin – Apr 2, 2024
SMI Guideline reports February 2024 ad spend back 6% with outdoor holding best
Where ad spend hurts: Digital off 3%, television hammered 13%, news publishing tumbles 20%.
by James Manning – Apr 2, 2024
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