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Nine adopts Magnite's SpringServe to manage 9Now programmatic demand
The Magnite Streaming SSP will provide the tools to manage and optimise 9Now inventory across multiple demand sources.
by Jasper Baumann – May 14, 2024
R/GA appoints Marie Conley as executive strategy director
Michael Titshall: "Marie brings an unique perspective and skill set that seamlessly integrates brand, data, communications, technology, and customer experience thinking."
by Amy Shapiro – May 14, 2024
Zenith appoints chief strategy and product officer, Penny Shell
Previously, Shell was consulting for Zenith, and national head of planning at OMD.
by Alisha Buaya – May 14, 2024
Howatson+Co and iSelect launch 'Save More' platform
Richard Shaw and Jeremy Hogg: "There’s a clear ambition, from both a business and advertising point of view, to move the brand forward."
by Amy Shapiro – May 14, 2024
'ALUMNI was such an ambitious idea': How MasterChef challenges traditional sponsorships
Chris Colter: "We appreciate the costs and the orchestration of an idea of this magnitude are second to none but so was the opportunity."
by Jasper Baumann – May 14, 2024
Why ARN Media still wants SCA's Triple M: Ciaran Davis expands on revised takeover plan
"NewSCA would own a national network of 44 radio stations ... It would be ASX listed with an independent board and management."
by James Manning – May 14, 2024
The Village launches to support parents in media industry
The Village was co-founded by Louise Wilson and Lauren Thornborough.
by Alisha Buaya – May 14, 2024
Special wins Cricket Australia account
Bec Stambanis: "International cricket is the heartbeat of summer in this country."
by Amy Shapiro – May 14, 2024
'Not the first time': Osher Günsberg on The Masked Singer and The Bachelor being cut
"I had a fairly decent idea that this was going to happen."
by Tess Connery – May 14, 2024
Exclusive: CommBank launches Truyu via Supermassive
Supermassive developed the go-to market strategy, including the name, brand positioning, and brand identity.
by Amy Shapiro – May 14, 2024
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