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Ogilvy PR Believability Index: Aussies want more science in clean energy comms
"The results show that the renewable energy transition is vulnerable to disinformation."
by Jasper Baumann – Apr 9, 2024
Former Nine director of effectiveness, Jonathan Fox, joins Mutinex
Henry Innis, who recently relocated to New York to continue Mutinex's expansion, said the appointment indicates where the company is going with its growth strategy.
by Jasper Baumann – Apr 9, 2024
Pitching behaviour 'even worse' than State of the Pitch reveals: Industry leaders weigh in
Sam Geer, Anita Zanesco, Nick Hunter, and Eric Faulkner tell Mediaweek whether TrinityP3's State of the Pitch findings match their experience, and "100%" back a local Pitch Positive Pledge.
by Alisha Buaya – Apr 9, 2024
IKEA Australia airs 'Do Try This at Home' campaign via McCann
The campaign marks a first for IKEA Australia, as it debuts the same creative used in the 31 markets also within the Ingka Group.
by Amy Shapiro – Apr 9, 2024
We Are Different to lead JAC Motors' earned, social, influencer work
Stuart Terry: “Australia’s auto market is ripe for something different."
by Amy Shapiro – Apr 9, 2024
Paul Sigaloff on MOVE 2.0's 'imminent' launch and TV's decline
"Whilst we – that’s a big assumption, I mean me – may wake up in the morning and we think about out-of-home ... customers don't always share that same perspective.”
by Tess Connery – Apr 9, 2024
BMF leads Tourism Tasmania's biggest Off Season campaign yet
The campaign marks Tourism Tasmania's biggest investment in the winter campaign, debuting TV and experimenting with UV printing on billboards.
by Amy Shapiro – Apr 9, 2024
BritBox business model: BBC global streaming CEO explains growth strategy
Rebecca Glashow says commercial opportunities being scrutinised for BBC News app and BBC.com.
by James Manning – Apr 9, 2024
Roundup: Could streaming quotas violate US free trade deal?, Harold Bishop back on Neighbours, Craig Hutchison
Elon Musk, Garry Van Egmond dies aged 82, MAFS finale, Priced out in ‘footy country’
by Mediaweek Admin – Apr 9, 2024
Tourism WA re-appoints WPP's The Brand Agency
Rose Herceg said, "it’s a great honour to sell WA to the world."
by Amy Shapiro – Apr 8, 2024
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