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Big brands treating AI as 'corporate Ozempic' poses indie opportunity: Bingemann
"Within our industry there's an anti-AI fear narrative that's been circulating."
by Tess Connery – May 22, 2024
Seven and Visa renew exclusive data partnership
The partnership includes the addition of three new segments: luxury brands and stores, SMB owners and seasonal shoppers.
by Jasper Baumann – May 22, 2024
'Comprehensive understanding': MFA releases update to media agency industry guide
The updated guide includes new sections on influencer marketing, gaming, experiential, and evolving audio platforms.
by Alisha Buaya – May 22, 2024
'Hubris is a bit much': Industry split on 'big story' of Mat Baxter joining Mutinex
Ben Shepherd weighs in: "Weird flex to bang on about how dumb everyone is ... and also in the same breath talk about all the money you're going to make." Plus fresh Baxter commentary on his move.
by Bryden Campbell – May 22, 2024
TV Report 21 May 2024: Farmer Joe finds the one during Farmer Wants a Wife
The Project spoke to the Harlem Globetrotters.
by Jasper Baumann – May 22, 2024
Hannah Sturrock on ACA Create Space results: 'People need encouragement’
“I’ve looked at a lot of data to try and figure out what was going on, and it's not easy on this one: A 10 point drop in LGBTQ+ inclusion."
by Amy Shapiro – May 22, 2024
WPP and INVNT partner with SXSW Sydney 2024
"This year at SXSW Sydney, we challenge brands, partners, and attendees to ask themselves - what does innovation truly mean?"
by Alisha Buaya – May 22, 2024
Honda overhauls agency model, appointing H+Co and creating in-house agency
As a result of the shake up, spearheaded by new head of marketing Terri Golder, incumbents Zenith, Leo Burnett, Wavemaker, and TRP lose the account.
by Brittney Rigby – May 22, 2024
Roundup: Dr Chris Brown’s move from Ten to Seven, Wayne Carey missing from podcast, Darren Wick's departure
Paramount Pictures, International award season, Dylan Howard, Prince Harry, Miss Universe Australia
by Mediaweek Admin – May 22, 2024
Jennifer Collins harnesses ABC TV star power to maintain 2024 momentum
Local dramas from Bunya Entertainment and Roadshow Rough Diamond lead the way.
by James Manning – May 21, 2024
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