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Roundup: Shaun Micallef’s next TV project, The Block NZ axed, Seven’s Boral acquisition
ABC’s audience reach, Comcast to offer streaming bundle, WAtoday, Jacqui Lambie, Jeopardy!, YouTube
by Mediaweek Admin – May 15, 2024
Lou Barrett: D_Coded all about creating better outcomes for News Australia clients
Head of sales on outlook, targeting, strategy, and why News Australia doesn’t sell Foxtel.
by James Manning – May 15, 2024
News Corp D_Coded 2024: Shoppable ScrollX and Targeted Time in View
“The real benefit is that your customers are able to shop right from the point of inspiration.”
by Tess Connery – May 14, 2024
News Corp D_Coded 2024: AI technologies added to Intent Connect
"We understand that every marketer’s goal is to connect meaningfully with their audience."
by Tess Connery – May 14, 2024
News Corp D_Coded 2024: In-article News Shorts and LiveRamp’s Safe Haven agreement
The expansion of Shorts into in-article placements means vertical video ads will find engaged audiences within the articles they’re reading.
by Tess Connery – May 14, 2024
News Corp D_Coded 2024: Google PAIR and LiveRamp ATS Direct
Pippa Leary said News Corp "is leading the industry in unlocking the value of first-party data.”
by Tess Connery – May 14, 2024
Ellie Rogers leaves Snap after a year as ANZ agency lead
"In order to better support the needs of our agency partners, we’ve restructured our local agency team."
by Alisha Buaya – May 14, 2024
How to #newsjack the federal budget
In The Media PR's Oryana Angel explains how to pitch journalists stories connected to the budget, including why "coming in with ‘me too’ or ‘I agree’ probably won’t be enough to cut through."
by Mediaweek Admin – May 14, 2024
Wellcom Sydney brings Stanley Water Bottles to Australian Fashion Week
The agency was appointed as Stanley's agency of record in October last year.
by Alisha Buaya – May 14, 2024
Ogilvy Health unveils latest for Bowel Cancer Australia
Nina East: "We set out to make a confronting campaign that would make a difference."
by Amy Shapiro – May 14, 2024
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