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UNIQLO launches digital activation for HEATTECH in Melbourne CBD via 1000heads
As commuters walked through the shirt, they were blasted with hot air from the infrared heaters, emulating the feeling of HEATTECH products.
by Jasper Baumann – Jun 11, 2024
Indie media agencies forecast 10-20% ad spend growth
Agencies named cost-effectiveness, relevancy, and ROI as just some of the factors impacting their investment in regional media.
by Alisha Buaya – Jun 11, 2024
Seven launches 7NEWS app designed to be personalised
The launch coincides with de Ceglie wanting to make the most of having “the best video in Australia”.
by Jasper Baumann – Jun 11, 2024
Auto marketers should focus on how cars makes consumers feel: The Growth Distillery
The research found the two conventional mindsets of car buyers – Utility and Premium – are now changing.
by Tess Connery – Jun 11, 2024
Hamish Blake and Jimmy Rees awarded OAMs
Other media and marketing names to make the list include Stephen O'Doherty, Sandy Roberts, and John Reynolds.
by Jasper Baumann – Jun 11, 2024
35% of women in media consider quitting as dissatisfaction rises
The report shows that 57% of women in media are unsure about, or explicitly dissatisfied with, their career progress.
by Tess Connery – Jun 11, 2024
Clemenger BBDO hires Rhian Mason to launch social, PR, and influence practice
Mason will collaborate with chief strategy and experience officer Simon Wassef to help brands participate in, and experiment with, culture.
by Alisha Buaya – Jun 11, 2024
Kate O’Loughlin: Food has become a status symbol for quiet luxury brands
"Food in art and fashion is demonstrating a theme of abundance – something hard to find in a cost of living crisis."
by Alisha Buaya, Grace Gollasch and Jasper Baumann – Jun 11, 2024
EssenceMediacom retains Queensland government account
The pitch was backed by the agency's data and analytics division, GroupM's data technology capability, and WPP Open.
by Alisha Buaya – Jun 11, 2024
Hedley Thomas on Bronwyn, and doing 'more good with this sort of journalism than most'
Plus why his podcasts have been the "most effective crime-fighting tool."
by Tess Connery – Jun 11, 2024
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